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Over 600 mid- to high-end restaurants across China come together for Restaurant Week Spring 2021
SHANGHAI, March 8, 2021 /PRNewswire/ -- DiningCity and its presenting partner American Express will hold the next edition of Restaurant Week from March 11 to April 4, 2021, joining forces with over 600 mid- to high-end popular dining establishments for a 25-day food-filled event. The two partners have meticulously curated a program for culinary discovery in celebration of spring — one that's sure to ignite the senses and excite taste buds.
Restaurant Week is dedicated to bringing diners the opportunity to enjoy exquisite cuisine at valued prices across a variety of high-end restaurants. The event has generated enormously positive consumer response since it launched in 2009, receiving widespread praise from scores of Chinese diners. After more than ten years of intensive cultivation and establishment, Restaurant Week has gradually developed into one of the country's most famous culinary events, with increasing influence, appeal and scale, injecting new vitality into trendy urban food culture and premium lifestyle scenes.
Restaurant Week Spring 2021 has now expanded its participating cities from 12 to 14, with this edition covering 14 major cities across China including Shanghai, Beijing, Guangzhou, and Shenzhen. The cities of Xiamen and Sanya are among the popular new locales to join the upcoming edition of the event. In addition, Restaurant Week has also grown in its scale of participating restaurants from over 500 last edition to over 600 this edition. Each participating restaurant will feature set menus at RMB 78, RMB 118 and RMB 148 for lunch and RMB 118, RMB 198 and RMB 298 for dinner, with a minimum of three courses in each menu. Elite menu price is set by the participating restaurant.
A selection of Michelin-Starred Restaurants
A selection of Five-star Hotel Restaurants
A selection of Trending Restaurants
A selection of Most-Booked Restaurants of China Restaurant Week
"With 2020 being a wild ride, especially for the F&B industry, we were deeply touched that the Spring 2020 edition hits a record high in terms of number of participants and reservations,"said Toine Rooijmans, Managing Director of DiningCity. "We are very pleased that Restaurant Week activities can play a positive role and value during this special period. It not only presents food lovers the opportunity to enjoy great food with peace of mind that their health and safety are being taken care of, but also helps partnering restaurants, to a certain extent, in tiding over difficult times. I believe the growing momentum of Restaurant Week is also a testament to the enthusiasic support of the event by partnering restaurants, food lovers and consumers."
L'Atelier de Joël Robuchon in Shanghai, which has been awarded two Michelin stars for five consecutive years, is returning as a participating restaurant this spring. According to the restaurant's Marketing Manager Tina Ou: "We are huge supporters and delighted to have participated in many Restaurant Weeks. During each Restaurant Week, we have attracted many new high-value diners who come to the restaurant to enjoy French fine dining. Many of these new diners gradually become our loyal customers through this initial value-for-money dining experience. It is very important for our restaurant to continue to attract and increase our customer base through such culinary activities, and of course, many of our regular customers often take advantage of the opportunity to bring friends together for dinner at our restaurant. Andrea Cofini is our newly appointed executive chef, and he will carefully serve guests during Restaurant Week Spring 2021, cooking unique and exquisite contemporary French cuisine. We hope that the gourmet experience and dining scene of L'Atelier de Joël Robuchon can present precious memories and delight more diners for years to come."
Reservations will be open to the public at DiningCity's official website (www.restaurantweek.cn), its mobile App (DiningCity) and mini-app on WeChat from March 9th 2021 at 10am. American Express Card Members are granted up to 5-day priority booking privileges. In addition, American Express Card Members can enjoy 25% off on selected house drinks at selected restaurants (visit the Restaurant Week website for details).
DiningCity.cn, an online bilingual guide and instant reservation service for premium restaurants, launched its Asian edition first in Singapore as early as 2007 and initiated official websites for Hong Kong and Mainland China in 2008 and 2009 respectively.
DiningCity offers restaurant listings, introductions, reviews, pictures and the ability to make instant reservations for its users. Its platform and app also offer instant discounts off the food bill (up to 50% off) through its Book & Save feature and rewards loyal users with welcome drinks and window seat priority.
DiningCity lists over 55,000 well-selected member restaurants with more than 1600 instantly bookable member restaurants in Greater China.
About Restaurant Week
Restaurant Week is organized by DiningCity, a world-renowned online dining guide and restaurant reservation platform (http://www.diningcity.cn). It is held twice a year in many popular cities like Shanghai, Beijing, Guangzhou, Shenzhen, etc. The Restaurant Week has quickly become one of China's hottest restaurant events with the participation of more cities like Hangzhou, Suzhou and Chengdu.
About American Express
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com.cn and connect with American Express on e.weibo.com/amexchina and official WeChat account (ID: AmexChina)